Ch-Ch-Ch-Changes

I can remember my first job at the age of 16 being for a national toy chain at Mayfair Mall in Wauwatosa, WI. I vowed that I would never work the fast food business and went on to work for a Christian bookstore and software stores as well. One of the most valuable lessons I learned about business that I apply to our church and I think is a good principle for any church/business is change.
Sometimes when we visit stores we notice they change things up, this can leak over to online stores and websites as well. Why? Why take something that looks sharp already and change it? The fact is we get flattered with our own websites, blogs, podcasts, etc. But, the people who visit our website or church eventually get bored with the same look. Changing things causes the "sticky" factor as they call it for websites. Stickiness is what keeps people coming back to your website and therefore seems pretty important.
What needs to change? A question we should always ask ourselves to keep people coming back .
Please feel free to comment with your thoughts.